Ten years ago Lisa Brochu and I wrote Personal Interpretation: Connecting Your Audience to Heritage Resources. National Association for Interpretation (NAI) published it as a printed book after a thorough review and approval by the NAI Board for use as the official text for the Certified Interpretive Guide training program. When it was written, Lisa had not yet come to work for NAI (though she did shortly after). Both of us worked on it at home on our own time, and the manuscript required a publishing contract spelling out the rights of all parties, that was approved and signed by both the NAI president and vice-president for programs at that time, in accordance with the NAI publications policy that regulates any staff involvement with publishing at InterpPress.
More than 10,000 copies have been sold and it has proven to be a useful resource over that period of time, connecting readers with other written resources and NAI’s programs. The book covers the history and theoretical underpinnings of the interpretive approach to communication, as well as providing clear guidance on improving delivery techniques and employing thematic interpretation as a way to accomplish specific objectives.
NAI continues to own the print rights to the book and sells copies of the paperback book through interpnet.com and Amazon.com. The publishing contract allows the authors to retain rights to publishing the book in languages other than English and Spanish and in other formats, including any electronic versions. Currently, NAI has published the book in Spanish and English. Additional translations may soon be available from Heartfelt Publications in Greek, French, and Mandarin as well.
We created Heartfelt Publications in 2007 as a way of publishing books in a wide variety of genres. We currently sell fiction and non-fiction titles under that imprint both as print books and Kindle books. The Leopard Tree is our award-winning fiction title published that first year as a print book and later as a Kindle title. In 2011 we released a non-fiction title, Put the HEART Back In Your Community in both formats, print and Kindle. Hard copies of both of those books, along with the Kindle edition of Personal Interpretation, are available on Amazon.com and on our Heartfelt Publications website.
We’re excited about the release of Personal Interpretation as an e-book. Dr. Sam Ham kindly wrote the foreword for this new edition. Sam’s legendary influence on the interpretation profession has been expressed through his 1992 book, Environmental Interpretation, exceptional research articles and keynote addresses over the last three decades. His new book will be available in 2013 and we look forward to that release. In the meantime, we appreciate his introduction to this unique resource that can be read on Kindles, iPads, iPhones and other e-reader devices.
For students this creates an affordable option at $7.99 for the Kindle version. Many universities use the book as one of several basic textbooks in introductory interpretive courses. Students often prefer a digital resource book, easily accessible on a computer or e-reader.
We expect and hope many will still prefer the printed copy as we’ve been told that this is one of those books people write notes in and highlight extensively. The Kindle edition includes a few different photos and some slight updates in the text, which will eventually show up in the printed version when the third edition is printed by NAI, but is not substantially different than the currently available second edition print copy. We hope you will also want an electronic version of the book on your Kindle or iPad to make carrying it with you even easier.
– Tim Merriman